West Philly’s TOURE releases the music video for ‘Wild Wild West’ under UMG’s Black Noize, showcasing his global journey. TOURE’s EP ‘Life Of The Party’ received critical acclaim, major campaigns, and over 2 million streams within a month.
Alias William Flythe, he solidifies his position as an emerging artist to watch. He’s earned critical praise and mainstream recognition for projects like ‘All I Wanted Was Everything,’ which received nearly a million weekly streams. His relentless work ethic and unique sound propelled him into the musical spotlight.
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The recent ‘Life Of The Party’ EP accelerates TOURE’s musical journey. In less than a month, it’s evident that the streams have exceeded 2 million in addition. Heralded by Billboard and The Source, Flythe’s projects, including ‘Hood Poetry’ and ‘All I Wanted Was Everything,’ showcase his lyrical prowess and genre-blending creativity. Featured in significant campaigns by Footlocker and Nike, he stands as a West Philly musical force, captivating audiences with his compelling storytelling and versatility through UMG/Black Noize.
TOURE’s ‘Wild Wild West’ release showcases a visually stunning music video across Europe portraying his artistic journey. Sampling Kehlani’s ‘Nights Like This,’ TOURE emphasizes his growth and global experiences. TOURE’s lyrics and production capture his newfound financial stability and momentum with the words, “Money ain’t slowing down.” This follows the success of ‘My Raf, which contributed to the EP’s 2 million streams.
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Keep up with TOURE: Instagram
