Repeal of Facebook’s racial discrimination feature; what it means for SME’s

Social media marketing, especially Facebook Ads has in the past helped to improve the bottom line of many small business owners. The future remains unclear now that Facebook has indefinitely suspended the racial discrimination feature on campaigns. This feature played a vital role in campaign targeting where one could include or exclude people based on their culture or ethnicity. It emerged that unscrupulous businesses people were using this function to disadvantage minority groups in real estate and financing.

The ethical and legal concerns are well-founded; people have been locked out of opportunities with this multicultural marketing feature. It’s a dilemma when a function made with all good intentions finds new use in racial vilification and fueling inequalities. In the backdrop of all that one cannot help to think that Facebook was not doing enough in ads reviews to stem out all ill-intended campaigns. That’s why we are here, staring a bleak future for small market enterprises that could lose a fortune.
Facebook charges advertisements per dollar per view. Thanks to the audience optimization tool, one can customize who sees and who doesn’t see their campaign. Targeted ads are efficient on the budget. The multicultural marketing function helped to enable or disable ads in specific regions based on race. The repeal of this targeting feature certainly means that it will become more expensive to reach a target audience per dollar of your campaign. Big corporations might never feel a pinch, but small businesses have been hit below the belt. For a young woman selling hair treatment products designed for black women, her Facebook campaigns will just drown in the massive sea of online advertisements with zero impact.

The multicultural targeting function also helped to boost engagements. That is because the ads got to the right people with interest in your brand. By engaging with your posts, the right audience could help you further expose your brand to new positive markets. Sadly, with the end of that targeting feature, a small business might have to deal with offensive reviews and damaged reputation, all because of marketing to the wrong audience.

Online marketing serves a primary role of enabling small businesses build lasting relationships. Targeting can help you get the message out with laser accuracy. Without proper targeting, there is lower customer retention and few relationships developed over an extended period. Multicultural affinity targeting enabled young entrepreneurs to zoom on their potential clients in the market and spend time conversing, luring and nurturing them with relevant campaigns. In the future, such preciseness ad proficiency might never be possible again.

The controversial racial segmentation tool helped businesses identify areas of need and to improve on them. It is much harder to get relevant feedback and inject that into product development without ethnic targeting. In the past, small businesses could just focus on the individual needs of people within their small targeted cultural groups and tune their products and services towards their needs. With an end to ethnic targeting, you will be forced to spend extra costs on market research. Equally, measuring the performance and impact of your marketing endeavors will not be an easy task.

Using Facebook’s racial segmentation feature would allow you to appeal directly to specific people. It was easy to make your customers feel special. The repeal of the same means that you will have to redesign your messages to be all-inclusive, or else you risk offending and disrespecting people from other communities. As you generalize your message, you risk watering down your unique selling point. Your brand identity will lose meaning to the people that it matters.

Repeal of Facebook’s racial discrimination feature is a move that will, in the end, suppress the diversity that is a building block for our green planet. In the future, it will be challenging to empower small minority groups with meaningful messages. There is already nonchalance with mainstream media adverts where a lot of people feel like the marketers are not like them, they don’t share in their experiences and they don’t identify with their problems. A small nonprofit targeting to improve the lives of Hispanics might have it rough appealing to the right people for funding.

Facebook needs to do a deep soul searching before, moving to scrap off the racial segmentation tool entirely. It’s not just businesses that stand to lose, Facebook itself will lose millions in advertising revenue when their campaigns turn less efficient. But all we can do now is just wait and see.

How to Invest as an Upcoming Artist, Lessons from Diddy

Success for artists takes more than lyrical savviness. You need to have some entrepreneurial wit as well. Young artists can learn a few lessons from Sean Combs or Diddy as he is popularly known. He’s been topping Forbes annual list of highest paid rapper three years in a row now. The secret lies in the branding, diversification and proper management of wealth. A successful artist on the mic should find it hard to strike it rich in business. Much hard work and determination already go into making the music sell, and so materializing your entrepreneurial wet dreams should be reasonably easy.
Don’t be afraid to start out small. In his own words, if it makes dollars it makes sense. Sean Combs was not born with a silver spoon in his mouth; he had to claw his way out of poverty. He did anything and everything including working in restaurants, delivering newspapers and promoting parties on campus. His story, like that of NOW Entertainment pioneers, is a lesson to all that love procrastinating; just start.
Diddy is a man of many talents, getting paid from every angle. The hip-hop mogul has made a name for himself not only as a rapper but also as an actor, producer, designer and entrepreneur. P. Diddy’s career shot up way back when he established Bad Boy Records and signed up the late Notorious B.I.G. Apart from running a chain of restaurants all over New York and Atlanta; the Bad Boy Boss also boasts a luxurious clothing line, Sean John Clothing. Diddy has also bagged whales of deals with companies like Diageo, and he also owns stakes in brands like Ciroc and Aquahydrate. He just doesn’t stop diversifying.
New people will bring new innovativeness and add to your bottom line. Don’t go it alone. Diddy has been a people’s person ever since his early days as an intern at Uptown Records. He had a knack for choosing the right people to work with. Later when he started Bad Boys, he signed up many coming artists and turned them into stars. His ability to work with the right people has immensely skyrocketed his entrepreneurial ventures. But as he says, an investor should do a lot of research before getting into a deal with anyone.
There is no building an empire without hard work and dedication However with Sean Combs, it’s a case of working smart. That’s how he moved from grass to grace. He says as a business owner; you have to be genuinely concerned about your employees. If you are receiving loans, you have to remember that you are also a caretaker of your creditor’s money. You have to be responsible, that’s what he says. The hip-hop mogul tries to focus more on the ventures that have the most significant impact on his ledger. That is a lesson for young entertainers on wealth management and prioritizing.
Before you launch a product or service, you need to understand your market inside out. Just like in music, there are things people want and things that just don’t cut. You cannot sell to consumers who don’t want what you are selling. Sean Combs advises young entrepreneurs to take enough time to find out what people desire before launching a product.
Every artist dreaming of breaking into Corporate America has plenty of inspiration and motivation. Diddy is not the only one; you can learn a few tricks from Dr Dre, Ice Cube and Nicki Minaj too.

Why the American opiate addiction isn’t going away

America is in a dreadful opiate addiction crisis now. The response from the government and other institutions are not inspiring, even as this problem shaves off big chunks of the population every year. The reaction towards the addiction problem has always been to criminalize, underfund and underestimate its harrowing consequences. Recent data from the CDC now shows that opioid addiction has increased 60 percent since early 2000. Worse still, the problem is spreading its tentacles to women and high income earners.
In the sessions where ‘Make America Great Again’ policies are set, opioid addiction has been receiving little prominence. That’s until recently when it’s almost too late. The government has now come up with patch up policies to reduce the number of opiate painkillers out there. That’s just a mere dent in the far-stretching sea of opiates in the US. Lack of through-proof prevention and rehabilitation policies, together with underfunding could be enough fuel to keep the American opiate addiction expanding year after year.
In the past few years, it’s been much easier for people to access opiates than it’s been for them to get help. 80 % of addicts currently have no access to help. More and more opioids are getting prescribed even as fewer structures for treatment are put in place. The repealing of Obamacare, for instance, is a move that will undoubtedly lock out millions of addicts from receiving treatment. There is also little being done to increase access to opioid alternatives in pain management and recreation. Methadone treatment perhaps has helped many addicts get control over opiate addiction. Sadly, there are still many areas with no methadone clinics.
Junkies – that’s how minorities with an addiction problem are described. Stereotyping of addiction comes with substantial consequences for addicts. Those struggling with addiction need sympathy, love and care and not disdain by politicians in their ivory towers. Sadly, there is much of racial targeting going on, with many minority addicts ending up behind bars. But there is just no arresting of the opioid addiction problem, and building border walls will never help with that either. Addiction has no boundaries.
There is a legal grey area when it comes to synthetic opioids. Opioids are getting more addictive, powered by fentanyl. This drug is a synthetic opioid that’s almost 50 times more addictive than heroin. Today drug traffickers are lacing up their heroin with fentanyl. What’s worrying is that fentanyl gets delivered by mail to these drug traffickers who then openly sell the drug in their networks.
Fentanyl, responsible for the death of music legend Prince in 2016 is wake up call for the government to pay attention to ‘legal’ synthetic opioids. These include drugs like Pink that has been crisscrossing states and counties leaving behind death and suffering. Speaking on the addiction problem, NOW Entertainment boss Tony Fountain thinks that even if the government moves to illegalize possession of synthetic opioids, it’s highly improbable that addiction levels will reduce. He says there are many systemic issues involving opioid addiction that need to be addressed.
The country has just now woken up to the opiate addiction, but this is an issue that started long ago. It’s undeniable that much has been done to reduce the number of deaths and reduce dependency, but if recent statistics are to go by, we are failing terribly. More needs to be done before opioid addiction brings this beautiful planet to its knees.